In the new reality, ecommerce businesses need to embrace new ways of engaging customers with digital promotions and promotion marketing to cater to the modern ecommerce consumer. “In 2021, e-commerce sales amounted to $4.9 trillion worldwide, an increase from $4.2 trillion in 2020.” - Statista Many of the consumer trends accelerated by the pandemic (importance of personalization, mobile-first experiences, and new AR technologies) will continue to define the ecommerce promotion marketing strategies for years to come.
The effect of the Covid-19 pandemic combined with the decline in retail sales forced ecommerce brands to find more innovative ways to interact with customers.
20+ Outstanding Sales Promotion Examples for EcommerceĢ021 was the defining year for ecommerce.
